Email & Social Media
Email and social media designs for promotions and informational use. Clients were a healthcare start-up, an established pain management clinic and a mental healthcare clinic (all branches of Hudson Health).
Tools used: Figma, Photoshop, MidJourney, Visual Electric
Led the evolution of email designs for a healthcare start-up over a 9-month period. Design exploration began with a darker palette and AI-generated imagery. (Leftmost email went to customers; middle and right are concepts)
As the brand guidelines for the healthcare start-up were updated, the primary colors began lightening up and real-world pictures came into play.
Emails continued to evolve for the healthcare start-up as we looked to optimize for mobile and developed a welcome series (right 2 frames show 2 of 5 total in series) in partnership with a retention marketing specialist.
Also refreshed the emails for a well-established pain management clinic...
...including the creation of an updated welcome series in partnership with a retention marketing specialist.
Social posts for the healthcare start-up referenced above also went through a redesign to take into account new brand guidelines and social media best practices.
Updated the social presence for a mental healthcare clinic.